26th February 2014 in Business
By Will Goodbody, Science & Technology Correspondent in Barcelona @willgoodbody Your product or service may be new. It may be clever. It may even be unique. But when you are a company competing on the global stage, in a massive market which changes second by second, getting people to take notice of you is not easy. That’s the challenge facing the 50 or so Irish and Northern Irish companies taking part in Mobile World Congress this week.