The business of developing fun – Gamescom 2013

By Will Goodbody, Science & Technology Correspondent @willgoodbody Imagine an exhibition centre the size of the RDS. Then multiply it by ten. Add in 600 exhibitors, with stands ranging in size from a single table to a large family home. Mix in lights, big screens, loud movie style music, the very latest in gaming technology and 275,000 people, predominantly male and under 30. Oh, and don’t forget the money – lots and lots of it. Now, you’re probably starting to …